Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

Quotesunderlined by the hand of John Pattersontaken from the book HeCan Who Thinks He Canpublished in 1908 byOrison Swett Marden (1850-1924), the founder of SuccessMagazine

Self-reliance is the best capital in the world.
Self-deprecation is a crime.
The greatest enemies of achievement are fear, doubt and vacillation.
Every child should be taught to expect success.
If others can do such wonderful things why can not I?
Make a resolution that you are going to be an educated man.
The man who has learned the art of seeing things looks with his brain.
The best educated people are those who are always learning, alwaysabsorbing knowledge from every possible source and at every opportunity.
It is not such a very great undertaking to get all of the essentials ofa college course at home, or at least a fair substitute for it.
People do not realize the immense value of utilizing spare minutes.
To eliminate every thing that can possibly retard us is the firstpreparation for a successful career.
Timidity also hinders freedom.
Many people are imprisoned by ignorance.
Get freedom at any cost.
Be yourself.
Let no consideration tie your tongue or purchase your opinion.
Multitudes of people, enslaved by bad physical habits, are unable toget their best selves into their work.
Your judgment is your best friend; your common sense is your great lifepartner.
‘It can not be done’ cries the man withoutimagination. ‘It can be done, it shall be done’cries the dreamer.
Do not stop dreaming.
A test of the quality of the individual is the spirit in which he doeshis work.
Put the right spirit into your work.
Some people never see any beauty anywhere. Others see it everywhere.
No matter how humble your work may seem, do it in the spirit of anartist, of a master.
Your life work is your statue.
Some of the greatest men in history never discovered themselves untilthey lost everything but their pluck and grit.
Responsibility is a great power developer.
Do not be afraid to pile responsibility upon your employees.
The way to bring out the reserve in a man is to pile responsibilityupon him. If there is anything in him, this will reveal it.
I know young men who believe in everybody but themselves.
Do not be afraid to trust yourself. Have faith in your own ability tothink along original lines. If there is anything in you, self reliancewill bring it out.
If one is so loosely attached to his occupation that he can be easilyinduced to give it up, you may be sure that he is not in the rightplace.
Today we carry out the inspiration of the day.
Almost anybody can resolve to do a great thing; it is only the strong,determined character that puts the resolve into execution.
The putting off habit will kill the strongest initiative.
Character is the greatest force in the world.
It is easy to find successful merchant, but not so easy to find men whoput character above merchandise.
No substitute has ever yet been discovered for honesty.
Success can not be copied- can not be successfully imitated.
The principles by which the problem of success is solved are right andjustice, honesty and integrity; and just in proportion as a mandeviates from those principles he falls short from solving his problem.
Happiness is a condition of mind.
The very essence of happiness is honesty, sincerity, and truthfulness.
Real happiness is so simple that most people do not recognize it.
Few people ever learn the art of enjoying the little things of life asthey go along.
No man can be happy when he harbors thoughts of revenge, jealousy, envyor hatred.
The world makes way for the man with an idea.
Do not imitate.
Resolve that you will be a man of ideas, always on the lookout forimprovement.
Originality is the best substitute for advertising.
To be eccentric is not to be weak, but more often it is a sign ofstrength.
Do not be afraid of being original.
Do not imitate even your heroes.
Just be yourself.
The ability to read people at sight is a great business asset.
No idle life can produce a real man.
The idle man is like an idle machine. It destroys itself very quickly.
Power gravitates to the man who knows how.
There is no word in the English language more misused and abused than’luck’.
The highest service you can ever render the world, the greatest thingyou can ever do, is to make yourself the largest, completest, andsquarest man possible. There is no other fame like that – noachievement like that.
The struggle to get away from poverty has been a great man-developer.
Poverty is of no value except as a vantage ground for a starting point.
It is the student who has to struggle hardest to obtain education thatgets the most discipline and good out of it.

The following is a register of Marden titles,
most of which can be found on

EveryMan a King

BeGood to Yourself

Character: The Grandest Thing in the World

TheConquest of Worry


ThoughtsAbout Character

Joysof Living


Choosinga Career

MakingLife a Masterpiece

IHad a Friend

Trainingfor Efficiency

TheConquest of Worry



DoIt To a Finish



RoundPegs in Square Holes

EverybodyAhead or Getting the Most Out of Life


Architectsof Fate or Steps to Success and Power

MakingFriends with Our Nerves

Womanand Home

Crimeof Silence

HeCan Who Thinks He Can

UpliftBook of Child Culture

HowTo Get What You Want


AnIron Will

GoodManners: A Passport to Success

Notthe Salary But the Opportunity

LittleVisits With Great Americans, Vol. I

LittleVisits With Great Americans, Vol. II

Notthe Salary But the Opportunity

HowThey Succeeded


PeacePower & Plenty

Prosperity- How to Attract It

Cheerfulnessas a Life Power

Pushingto the Front, Part 1

Pushingto the Front, Part 2

Pushingto the Front, Vols.1 & 2

Self-Discoveryor Why Remain a Dwarf

Risingin the World or Architects of Fate

TheSecret of Achievement



StoriesFrom Life – A Book for Young People



TalksWith Great Workers

TheVictorious Attitude

Ambitionand Success

EveryMan A King

WhyGrow Old?

Powerof Personality

YouCan, But Will You?

TheYoung Man Entering Business

Headingfor Victory or Getting the Most Out of Life

TheProgressive Business Man or How the Right Mental Attitude andReciprocity are Revolutionizing Business

Success: A Book of Ideals, Helps, and Examples for all Desiring to Make theMost of Life

Economy:The Self Denying Depositor and Prudent Paymaster at the Bank of Thrift

RealSuccess : Based on the Writings of Success Magazine Founder OrisonSwett Marden by Ken Shelton

TheMiracle of Right Thought and The Divinity of Desire

Howto Succeed or Stepping Stones to Fame and Fortune

Jeffrey Gitomer is the author of
TheLittle Red Book of Selling and
The Little Red Book of SalesAnswers. President of Charlotte-based Buy Gitomer, hegives seminars, runs annual sales meetings, and conducts Internettraining programs on sales and customer loyalty at be reached at 704/333-1112 or e-mail to