What am I recognized as being the BEST at?

What am I recognized as being the BEST at?

Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

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What am I recognized as being the BEST at?

The answer to this question may be the most important answer in your career. Not just for your job, but to advance your life and yourself.

Think about the people you admire. They’re probably people you like to (or, would like to) hang around. If you admire some sports celebrity, or some screen star, it’s because of their talent. It’s because they’re BEST at what they do. They’ve become attractive because of their talent — and so can you.

Behind all people who have great talent is an ethic of hard work, dedication, and practice. Once they achieve their status, their success follows — and so can yours.

As you attempt to advance your career, the key element is how good you are at what you do. If you wanna get to the top of the ladder, then develop the top talent you need to move up each step. (A ladder is the analogy most often used because becoming best is a step-by-step process. Otherwise they would have used an elevator as the analogy.)

Early in my career, a mentor taught me about experts. He said there were three kinds of experts: an expert, a world-class expert, and THE world-class expert.

That was February, 1994. Since then, I’ve been on a mission to become the BEST-THE world-class expert-at what I do.

What’s your mission?

If you’re in sales, how you become recognized by others will determine not only how they treat you, but also how they’re willing to interact with you, build relationships with you, buy from you, be loyal to you, refer others to you, and give testimonials for you. If your customers do not consider you BEST, then they will try their best to lower your price, or simply buy from someone else.

And it’s no different in any other job function. Your level of perceived expertise will determine how others interact with you and how others treat you.

I have become the best at what I do by reading, thinking, observing, speaking, and writing. So can you.

Most people are focused on doing their job, getting in good with their boss, making their monthly quotas, increasing annual revenues, completing a project, getting a raise, maybe making the presidents club. All of those are okay goals. But none of them have the word BEST at their core.

Are you the best in your company at what you do? If you’re not, “How come?” Or an even harder question, “What are you doing about it?”

And by the way, best doesn’t only apply to your job or your profession. Best also applies to your role as friend, dad or mom, husband or wife.

If you’re doing your best, eventually you’ll become best. You may not see your own growth because you’re too close to it, but take a moment and look back over the last few years. Have you grown? Have you gotten better?

The answer is probably yes. But the real question is: “To what degree?” Could you have done more? Did you only do what you had to do to get by?

Here’s an easier way to ask that question: “Which did you spend more time at: reading, or watching television?”

I doubt that you’ll ever win an award as: “Best Damn Television Watcher in Town.” (Even though you may be qualified.)

The only reason best is elusive is that at its core is hard work.

And as you read this, if you’re doing the “dance of justification,” (telling yourself how great you are, or “could have been better if it wasn’t for.”) you’re only denying yourself the opportunity to move from satisfaction, to success, to fulfillment.

The satisfied ones always make it by.

The good ones are always successful.

The BEST are always fulfilled.

If you’re looking for the best job, the easiest way to get it is by being the BEST person.

At the core of being best is your philosophy. You probably don’t have one — but if you’d like to see a copy of mine, go to www.gitomer.com, register if you’re a first time user and enter the word PHILOSOPHY in the GitBit box.

Jeffrey Gitomer, author of The Sales Bible, and The Little Red Book of Selling. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts internet training programs on selling and customer service at www.trainone.com. He can be reached at 704/333-1112 or e-mail to salesman@gitomer.com

c 2006 All Rights Reserved – Don’t even think about reproducing this document without written

permission from Jeffrey H. Gitomer and Buy Gitomer 704/333-1112