Which way do I go to find success?

Which way do I go to find success?

Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

It’s amazing how many emails I get from people, telling me that I can be a success if I just do it their way and pay them a bunch of money. The reason these people succeed with “do it my way” ideas, is that most unsuccessful people don’t have the confidence to do it on their own, or they have no game plan to do it on their own, and figure, “Well, if that guy did it, maybe I can do it.”

And the people who “pay for success” begin to reach for money based on greed, rather than earning money based on love. More often than not, they fail at the process and blame the guy that sold them the formula, or the formula itself.

When you reach for success and can’t quite get there, it’s a lesson and an adventure – not a failure. If you consider it a failed attempt, FIRST look at your attitude.

Let me give you my formula for success – at no charge:
1. Find something to do, that you believe in, and that you love.
2. Dedicate the time that it takes to become a world-class expert at it. NOTE: I was taught long ago that there are three kinds of experts: an expert, a world-class expert, and THE world-class expert. In order to get where you want to go, in order to become successful, you have to be at least a world-class expert.
3. You have to believe in yourself, and let no one else around you shake that belief.
4. You have to wake up every morning with an attitude of YES!, and have it be strong enough to shake off the NOs.
And, if you have all of those elements
4.5 You must then be willing to work hard. Not just “do whatever it takes,” but actually see the vision of completion and fulfillment, and work hard towards that with all your heart, every day.

SUCCESS FORMULA RECAP: If you love it, if you believe in it, if you believe in yourself, and you’re willing to work your butt off, you can march to success, doing it YOUR way.

Okay. I just gave you the formula. Why aren’t you moving on it? Why aren’t you jumping at it?

I’ll tell you why:
I haven’t told you the story about how I came upon this theory.
I haven’t shown you any proof that my way works.
You want more details of “how.”
You have no idea what you want to do.
You have no idea of what you would love to do.
You are unwilling to take the risk (a form of low belief).
You are unwilling to chance not having rent or car payment money.
You don’t really want it that bad.

I have discovered that most people have little or no real passion for what they do every day. They’re dreaming about success in other ways than the opportunity at their feet. (Maybe it’s time to read or re-read, “Acres of Diamonds” by Russell Conwell.)

Your success will not be achieved with someone else’s formula, UNLESS the product or service they’re involved with matches your passion.

The success formula you’re looking for is within you. All you have to do to find it is arrange some personal alone time to think about it and discover it. It may involve shutting off the TV for a while. It may involve reading or writing – or a combination of all these elements.

Once you have the idea, you have to make a plan. Not just a plan to execute, a plan to clarify your thinking and smooth out the details before you leap into action – full force (the only way to take action).

One more element: Courage. The guts and fortitude to start, continue, stay the course, make it happen, and celebrate the victory.

You create the idea, you create the plan, you make the map, you develop the passion, you take the first step, and you march to success.

You have known of the lessons since the first time you watched Dorothy in The Wizard of Oz. If you have brains, heart, courage, and the unyielding desire to get to Oz, success is yours.

You don’t need to be a wizard, but you do need to be smart.

If you want another viewpoint, go to www.gitomer.com, click Access Gitbit, register, and enter the words MY SUCCESS in the GitBit search box.