Your Sales Voice. What is it Saying to You? What is it Saying to Others?

Your Sales Voice. What is it Saying to You? What is it Saying to Others?

Written By Jeffrey Gitomer
@GITOMER

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

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Your sales voice. What is it saying to you? What is it saying to others?

I was recently at Washburn University in Topeka, Kansas, giving a seminar sponsored by Sales & Marketing Executives International. I had an informal logistics meeting with some of the association members before the event when Jamie, the young woman who directed me to my preparation room, talked to me about her career. I asked her what she was seeking to become.

Her response startled me. She said, “I’m still trying to find my voice.”

I was taken aback because I expected some alternate career choice, or something along the lines of “make a lot of money,” or “get a job in event planning.” But no, she was seeking something much higher.

Jamie was seeking to gain control of her self and her power first, and find her career path second. We talked about “voice” for a while, and I began to type to capture the thoughts. What came out of the brief conversation will benefit you and your career, and help you understand who you are and who you seek to become.

Jamie was looking for her voice to come from something she believed in that would make her voice stronger, more resonant, more powerful, and more believable.

How do you speak?

Not the just words, the voice that you project. Your voice is a statement and picture of your character, your poise, and your persona. It’s a statement of belief, confidence, and personal power.

Where does your voice come from?

How do you “find” it?

And once you do, how do you master it?

BE AWARE: Your voice has nothing to do with your selling skills or your product knowledge. Your voice is way beyond that.

GOOD NEWS: You don’t have to look far. Most of your voice is right at the tip of your tongue. The rest of it is mental and emotional.

ANSWER: It STARTS with your inner voice. It’s the language you speak to yourself BEFORE you say a word.

is you’re 90 or below.

SUCCESS ACTION: Record your spoken voice ONCE A WEEK, and listen to it actively – which means take notes. By listening to yourself – arguably one of the toughest things on the planet to do – you will gain a true picture of where you are right now. Your jumping off point.

And for those of you living in the dark ages still trying to “find the pain” in your sales presentation, just record and listen to yourself – THAT’S the pain. The real pain of selling is listening to your voice trying to make a sale – it’s also funny as hell.

You’ll know your voice when you hear it.

It will speak to you before you ever say a word.