Are things getting (slightly) better?

*Editor’s note: This article was written around 2009 but the list of 10.5 things you need to do as the economy begins to rebound is still pertinent today. Are things getting (slightly) better? Are your sales (finally) on the increase? It seems as though there’s a slight sales surge going on, but no one’s talking about it much — probably …

Sales success with cookies – how sweet it is

All her life Debbie Fields wanted to be in the cookie business. She loved to bake ’em, and everyone who tasted one said it was the best they’d ever eaten. But as any entrepreneur knows, wanting to go into business, and going into business, are two different things. Debbie lacked the one ingredient to open her cookie shop: money. She …

Tell a story with BLT and you’ll weave a yarn of sales

Ever tell a good story? People laughing or asking more questions when you’re done? And later that day, those same people retold your story another 3 or 4 times. That’s impact. Paul Homoly, business development expert and master storyteller, has created a formula for the developing and telling high impact stories within the sales environment. He has built a concept …

Once upon a time there was a Story

Ever wish you could tell one great story that when you finished, prospects would say “Wow!” then buy your product? You can. In fact you probably have several stories that would take your sales presentation to the next level from sales presentation to sales performance. Paul Homoly, business development entrepreneur and master storyteller has developed a powerful and persuasive sales …

Selling Meets Story-telling to Become StorySelling

Mom, tell me a story pleeeeaase! Remember those days when you couldn’t wait to hear a story? Everyone loves to hear stories. Paul Homoly is business development expert and a master storyteller, who, upon realizing the importance between story telling and selling, coined and trademarked the word StorySelling. It’s a concept by which you turn the selling situation into an …

The Get-Real Factor. Your Service Builds or Destroys Your Business

Customers don’t make up stories about you or your business. It is you who create them. The customer simply retells them. How the story is told, and what the content is, is up to you. It’s based on your actions or reactions, combined with their interpretations and perceptions. These stories create the basis for the most powerful form of advertising known to mankind. …

It was just an ordinary flight from Ft. Lauderdale

“Welcome to First Class.” said Captain Marty Bell. Startled, I stopped what I was doing to listen. I’ve taken more than 250 flights in the last two years, and this is the first time I have ever seen the pilot mingle with the passengers before the flight. (Passenger is the airline’s poorly chosen euphemism they substitute for the real word, “customer.”) …