Uncovering your own secret of selling… Why YOU buy!

Think about the last few things you purchased.They hold the secrets to increasing your sales. Giving a seminar, I was in a stream-of-conscience talking about buying motives and why people buy. As usual I was focused on the customer side, the probable purchaser side, the buyer side of the equation. Then out of the blue I said, “Think of something …

 

A Goal is a Dream with a Plan. And Other Fairy Tales.

My mother never went to Europe. She talked about it, dreamed about it — even opened a travel agency at age 55. Never got there. She died 15 years later, never achieving the goal. Oh, she achieved plenty of other goals. But not that one.