This is an excerpt from my book: Customer Satisfaction is Worthless, Customer Loyalty is Priceless. “Best Practice” Benchmark: A response, practice or function that, by peer consensus, has been designated as “BEST” when interacting with a customer or coworker. The purpose of a Benchmark is to create a uniform, superior response to situations that occur daily in the workplace. …
Does CRM really “help” make the sale? Depends on which one you use.
Are you using some form of database management to “control” your customer data? Customer Relationship Management or CRM has been around in one form or another for nearly 30 years. But in the last five years it’s become more sophisticated, more of a sales necessity, and a lot more competitive. The main multiple-user programs include Salesforce, Pipedrive, Zoho, Oracle, and …
If You Would Do It Later – Why Wouldn’t You Do It Now?
I met a guy on the plane who was an area director for a major shoe store chain. “Suppose I went into your store and the shoe I wanted was out of stock in my size – what would happen,” I queried.