The Strategy for 21st Century Sales Greatness

21st Century Greatness

This is a Gitomer throwback article but the message is still relevant today. Our world is driven by the sale. Everyone is seeking a competitive edge in order to make more sales (either to catch up, stay ahead or just survive).

 

It’s that time of year: “Call me back after the holidays.”

“Call me after the holidays” is the second most-heard objection in sales. (First being, “Your price is too high.” Third being, “I have to think about it.”). It comes up year after year and salespeople get frustrated year after year, unnecessarily.

 

Wanna be a sales master? Study other sales masters! Part 2

Finding the Right Salesperson
I began the year in retrospect by reading a 50-year-old book on the masters of selling. The book, titled "America's Twelve Master Salesmen," was written and published by B.C. Forbes & Sons in 1953. The book was based on the fact that each one of these master salesmen had one extremely powerful overriding principle or philosophy upon which his or ...